DIGITALNA EKONOMIJA I TRANSFORMACIJA POSLOVNIH PROCESA – IZAZOVI I RIZIC

Abstract

Market conditions in the modern business environment change very dynamically, which sets the task before organizations to properly and quickly respond to
new challenges. Information and communication technologies have not only changed
the internal organization, but also the way potential clients and customers communicate, collaborate and coordinate their activities. With that in mind, there is not only
a need but also the obligation of organizations to make their business more efficient
and to follow the new requirements imposed. One can say with certainty that the
business conditions are constantly becoming more complex. Any stagnation is not and
will not be rewarded with success in the future. Past investments in information technology without complete overall analysis, design and development of a system have
not brought adequate results. This paper will highlight the possibility of significantly
increasing the efficiency of operations by relying on the experience gained in previous
operations of companies and the positive experiences of those who successfully meet the
new challenges by introducing innovations in business and applying new IT solutions
in the era of digital economy. We will also observe examples of the use of modern IT
in the transformation of business processes, analyzing the trends as well as potential
risks that can be expected in future growth and business development