BUILDING STRATEGIC ALLIANCES AS AGENTS OF BUSINESS INTERNATIONALIZATION FOR DOMESTIC COMPANIES

Abstract

The process of internationalization of business for
individual companies is almost inevitable. It is not simple and is often
made even more complex by numerous challenges. The aim of this
paper is to investigate the strategies of owners and top-level managers
in domestic companies from different business sectors developed with
the aim to build penetration into foreign markets by building business
alliances, especially since the national market often becomes too small
for their expansion. The decision to use or not to use strategic
alliances is usually conditioned by the characteristics of national
companies. In the case of companies of different levels and periods of
business operation, such alliances have a number of advantages and
disadvantages. The numerous disadvantages are mainly due to the
special characteristics that each of them possesses. The results of this
study highlight the factors that encourage national companies to
establish a strategic alliance in the processes of internationalization,
as well as the elements that hinder the choice of such strategies. In
this research, the methods of comparative statistics (ch2 Test,
ANOVA), hypothetical - deductive methods, analytical - deductive and
comparative methods, historical and statistical - descriptive methods
were used.