THE BENEFITS OF CLOUD SERVICES USAGE AS A CONTEMPORARY APPROACH IN THE WINE INDUSTRY

Abstract

The scope of this paper is to present the business
model in the wine industry based on cloud solutions. In the
modern world of business, speed and availability are crucial;
unfortunately, the nature of the wine industry tends to limit the
number of business participants. Managing processes in the
wine industry is labor intensive so it is difficult to meet the
market demand. Through the analysis of case studies and by
comparison with other regions in the wine industry, we obtained
enough elements for the formulation of our model. The model
presented in this paper is oriented towards the domestic wine
industry and is in line with current technical and technological
capacities. Most of the subjects in the wine industry are located
in rural areas of the Republic of Serbia, and has a relatively
limited access to certain resources. There is a strong Internet
infrastructure in big cities, which is unfortunately not the case
with rural regions. The use of modern IT solutions is also a
problematic item because participants in the wine industry,
despite a solid education, have difficulty recognizing the benefits of e-commerce. With this model, the wine industry gets a tool
that will make it possible to easily and economically reach
customers, new ideas, knowledge and experiences.