BEHAVIOR OF USERS OF BANKING SERVICES IN THE REPUBLIC OF SERBIA, BOSNIA AND HERZEGOVINA DURING THE PANDEMIC OF COVID-19

Authors

  • Marko Pavlović
  • Anđelija Radonjić Fakultet za menadžment, Park Šuma Kraljevica bb, 19000 Zaječar
  • Đorđe Pavlović Akademija strukovnih studija Zapadna Srbija – odsek Valjevo

Keywords:

impact of the Covid-19 pandemic on consumer behavior, customer expectations, Servual model and bank

Abstract

The aim of this study is to analyze the satisfaction of users of banking services in the Republic of Srpska and Bosnia and Herzegovina during the Covid 19 pandemic. The research was conducted through an online questionnaire, and the processing was carried out with the help of the statistical program SPSS version 24. The subject of the research is to measure the perception of banking services, to assess service quality and the impact of expectations on perceived quality. Testing and final conclusions on the level of quality of banking services were performed on the basis of the existing literature and the modified SERVKUAL model.

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Published

03/30/2023

How to Cite

Pavlović, M., Radonjić, A., & Pavlović, Đorđe. (2023). BEHAVIOR OF USERS OF BANKING SERVICES IN THE REPUBLIC OF SERBIA, BOSNIA AND HERZEGOVINA DURING THE PANDEMIC OF COVID-19. Ekonomija - Teorija I Praksa, 16(1), 120–139. Retrieved from https://casopis.fimek.edu.rs/index.php/etp/article/view/202

Issue

Vol. 16 No. 1 (2023): Economics - Theory and Practice

Section

Original scientific work

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.