HALAL STANDARD - AN OPPORTUNITY FOR FOOD PRODUCERS IN SERBIA IN THE CURRENT GLOBAL FOOD CRISIS
DOI: 10.5937/etp2402098K
Keywords:
Halal, standard, international markets, global crisisAbstract
n the context of the current global food crisis, which
is caused by a combination of climate change, geopolitical
tensions and economic disruptions, the need for market
diversification and adaptation of production standards becomes
imperative for food producers The paper analyses the Halal
market, which is considered to be one of the fast-growing
markets with a large consumer base and the requirements that
interested food producers must meet in order to adapt their
production to this standard. The aim of the paper is to explore
the potential of the Halal standard as a strategy for expanding
the market and increasing the competitiveness of food producers
in Serbia. Using descriptive analysis, the importance of this
standard in the context of the global crisis caused by current
conflicts is highlighted, affecting most Muslim countries that
import food from abroad. It is concluded that Halal certification
can be a sustainable strategy for overcoming current challenges
in food production and trade, emphasizing its relevance not only
for Muslim consumers but also for the global market, which
increasingly values transparency, quality, and ethical
production.
References
Abay, K., Abdelfattah, L., Breisinger, C., Glauber, J., Laborde, D. (2022). The Russia-Ukraine crisis poses a serious food security threat for Egypt. https://www.ifpri.org/blog/russia-ukraine-crisis- poses-serious-food-security-threat-egypt.
Hassen, B. & El Bilali, H. (2022). Impacts of the Russia-Ukraine War on Global Food Security: Towards More Sustainable and Resilient Food Systems? Foods, 11(15): 2301. https://doi.org/10.3390/foods11152301
Borzooei, M., Asgari, M. (2015) Country-of-Origin Effect on Consumer Purchase Intention of Halal Brands. American Journal of Marketing Research, 1(1), 1-10.
Business Standard, „Middle East to suffer from the grain shortage due to the war in Ukraine”, Business Standard, March 7, 2022, at https://www.business-standard.com/article/international/middle-east-to-suffer-from-the-grain-shortage-due-to-the-war-in-ukraine- 122030700098_1.html (pristupljeno 10. juna 2023).
Ceranić, S. Božinović, N. (2009). Possibilities and significance of has implementation (halal assurance system) in existing quality system in food industry Biotechnology in Animal Husbandry 25 (3- 4), 261-266.
Giyanti, I., Indrasari, A., Sutopo, W., & Liquiddanu, E. (2021). Halal standard implementation in food manufacturing SMEs: Its drivers and impact on performance. Journal of Islamic Marketing, 12(8),1577–1602. doi: 10.1108/JIMA-11-2019-0243.
Glauber, J.; Laborde, D. How Will Russia’s Invasion of Ukraine Affect Global Food Security? Available online: https://www.ifpri.org/blog/how-will-russias-invasion-ukraine-affect-global-food-security (pristupljeno 8. decembra 2023).
Halal Standard, BAS 1049:2007, Bosna i Hercegovina, 2007. HALAL hrana – Zahtjevi i mjere BAS 1049:2007, 5-12.
Jašić, M., Bašić, M., Sakić, A., Čengić, F. (2007). Halal status aditiva u mlijeku i mliječnim proizvodima, Mljekarstvo, 57 (2), 153-159.
Shikoh, R., Mian N. Riaz, Munir M. Chaudry. 04 Sep 2018, Global Halal Economy from: Handbook of Halal Food Production CRC Press Accessed on: 07 Jul 2023
Riaz, M., Chaudry, M. (2018). General Guidelines for Halal Food Production. In: Handbook of Halal Food Production, (eds.) Riaz, M., Chaudry, M., CRC Press, Boca Raton, USA, str. 17-28.
Shah Alam, S., & Mohamed Sayuti, N. (2011). Applying the theory of planned behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20. doi:10.1108/10569211111111676.
Stanojević, N., & Batić, J. (2010). Kvantitativna analiza izvoznih potencijala Srbije u zemlje severne Afrike. Megatrend revija, 7(1), 129-146.
Thomson Reuters and Dinar Standard (2018), State of the Global Islamic Economy Report: 2018/19.
Turubatović, L., Vranić, V., Baras, J. (2002). Haccp and Quality System in the Food Processing Industry, Hemijska industrija. 56 (4), 160.
Zakon o izmenama i dopunama Zakona o bezbednosti hrane ("Sl. glasnik RS", br. 41/2009 i 17/2019) https://www.paragraf.rs/izmene_i_dopune/140319-zakon-o-izmenama-i-dopunama-zakona-o-bezbednosti-hrane.html
https://wits.worldbank.org/CountryProfile/en/Country/UKR/Yea r/2020/TradeFlow/Export/Partner/by-country/Product/16-24_FoodPro/Show/Partner%20Name;XPRT-TRD-VL;XPRT- PRDCT-SHR;CNTRY-GRWTH;/Sort/XPRT-TRD-VL/Chart/top10
The Standards and Metrology Institute for Islamic Countries, www.smiic.org/en/smiic
www.stackyard.com/news/2010/11/eblex/04_halal_market.html
Agencija za certificiranje Halal kvaliteta, dostupno na: www.halal.ba
FAO. 2022. Food Outlook – Biannual Report on Global Food Markets. Food Outlook, November 2022. Rome. https://doi.org/10.4060/cc2864en Dostupno na : www.fao.org/3/cc2864en/cc2864en.pdf
World trade organization: Merchandise trade by product , dostupno na: www.wto.org/english/res_e/statis_e/its2009_e/its09_merch_trade_product_e.htm www.wfpusa.org/articles/global-food-crisis-10-countries-suffering-the-most-from-hunger/
