FINANCIAL COMPONENT OF THE BUSINESS MODEL IN THE FUNCTION OF SUSTAINABLE OPERATIONS
DOI:10.5937/etp243-183J
Keywords:
financial performance, Business model, sustainable operations, retail pharmaceutical industry.Abstract
his paper analyzes the financial component of the
business model in the context of sustainable operations, with a
specific focus on the retail pharmaceutical industry in the Republic
of Serbia. The research objective was to examine the impact of a
sustainable business model on the financial performance of large
companies within this sector and their position in the broader
industry. The results indicate that large companies have not
achieved improved financial outcomes in the period following the
introduction of the mandatory sustainability reporting requirement
compared to the period prior to this obligation. This implies that
the sustainability business model does not directly influence their
financial results. However, it was concluded that sustainable
business models contribute to competitiveness and long-term
stability of companies in markets with developed awareness and
perception of sustainability importance. Therefore, findings
highlight the need for further research that would include sectoral
and geographical diversity, as well as the influence of regulatory
factors.
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