KNOWLEDGE MANAGEMENT - A CONCEPT FOR ACHIEVING AND MAINTAINING COMPETITIVE ADVANTAGE

Abstract

The concept of "knowledge management" is increasingly
becoming one of the key concepts for achieving and maintaining a competitive advantage in the new economy and management. This
paper presents the basic elements and the relationship between
knowledge management and competitiveness. After introductory
considerations, knowledge as a strategic resource is analyzed, as well
as the awareness of the importance of knowledge for achieving and
maintaining competitiveness. The continuation of the paper is
dedicated to research into the level of education and knowledge of
employees, identification of the needs for additional knowledge and
missing knowledge in business organizations of the city of Niš,
followed by conclusions arising from the research. The fact is that
shifting the focus towards creativity and innovation requires an even
greater amount of tknowledge. However, it is not enough for
employees of business organizations to just possess the necessary
knowledge, but also to be able to use it and share it effectively. Only
the knowledge used in such way can become a source of sustainable
growth and development of the business organization in question.