RESIDENTS' SATISFACTION TOWARDS TOURISM EVENTS A STUDY OF MUSIC FESTIVAL LOVEFEST, VRNJAČKA BANJA

Abstract

Electronic music festivals have become events that gather a
large number of visitors, and they might represent one of the great
motives for young people to visit a destination. As they may be a way of
creating tourism growth, then residents' satisfaction and attitudes
towards such festivals, must be considered in order to reach sustainable
tourism development. This paper presents the results of a survey of the
level of residents' satisfaction with the international electronic music
festival Lovefest in Vrnjačka Banja. Also, it was examined if there are
statistically significant differences in the level of residents' satisfaction
depending on their socio-demographic characteristics and whether their
jobs are tourism-related. The research sample included 480 respondents,
i.e. residents of Vrnjačka Banja. The results of the research showed that
there are statistically significant differences in the level of satisfaction
with the Lovefest between the residents of different education.