Nešković, Slobodan. “NEUROECONOMY AND POLITICAL NEUROMARKETING AS MODERN PARADIGMS IN THE CONTEXT OF BUSINESS IMPROVEMENT”. Ekonomija - teorija i praksa 11, no. 4 (April 20, 2022). Accessed January 17, 2026. https://casopis.fimek.edu.rs/index.php/etp/article/view/48.