PRESENTATION OF THE STRATEGIC ANALYSIS MODEL OF SIGNIFICANCE FOR COMPANY OPERATIONS AND STRATEGIC DECISION MAKING

Abstract

The subject of paper is a presentation of the most
important models of strategic analysis of importance for
business operations and strategic decision-making by
managers and executives. Strategic thinking is a necessary
approach to today's business management. The knowledge of
the external and internal environment is of vital importance for
a manager to manage the company and make strategic
decisions. The starting point for strategic management is
strategic analysis. The goals of the organization are met
precisely thanks to strategic management. The paper explains
in detail the four models of strategic analysis which are of
importance for business operations and strategic decisionmaking, namely the SWOT analysis, PEST analysis, McKinsey
analysis and the BCG matrix. Through a detailed content
analysis, we tried to show all stakeholders, especially
managers and executives, how important for them it is to know
and use selected strategic analyses in business and encourage
the aforementioned stakeholders to use them to improve the
business situation in an increasingly dynamic business
environment. Adaptation to changes in the external and
internal environment is possible only if strategic management
is implemented. In a dynamic and constantly changing business
environment, for successful decision-making, as well as for
successful in business, it is necessary to use certain strategic
analyses. The aim of this paper is to present the most important strategic analyses to all stakeholders, which can improve and
enhance their business.