ENTREPRENEURSHIP, NATIONAL CULTURE AND THE REPUBLIC OF SERBIA

Abstract

In the emerging business environment and with the rapidly
growing contemporary business trends, the concepts of
entrepreneurship and entrepreneurs tend to adapt to the new  circumstances of business practice. According to the entrepreneurship
theory, entrepreneurs possess universal characteristics, but some
characteristics of entrepreneurs are conditioned by the specificities of
their own national culture. Also, entrepreneurship concepts vary from
one country to another. The link between entrepreneurship and
entrepreneurial behavior and cultural values has been defined by a
framework of dimensions of national cultures first introduced by a
scientist - Geert Hofstede. Numerous studies on the subject point to a
strong link between entrepreneurship and national culture. The aim of
this paper is to provide a theoretical overview of the most important
facts regarding the connection between entrepreneurship and national
culture in general, with an emphasis on the national culture of the
Republic of Serbia and its entrepreneurial environment.