THE IMPORTANCE OF USING THE SOCIAL NETWORK INSTAGRAM IN THE DEVELOPMENT OF WOMEN'S ENTREPRENEURSHIP

Abstract

The subject of the paper is to examine the importance of
using the social network Instagram in women's entrepreneurship in
order to encourage the development or improvement of existing
businesses of women and women engaged in performing SMEs
through the use of this modern interactive and marketing tool. A
review of the latest literature seeks to point out the relevant views of
authors who have conducted research on the use of social networks
with an emphasis on the social network Instagram in the field of
women's entrepreneurship to examine their correlation in order to
strengthen women's entrepreneurship. The social network Instagram
provides women entrepreneurs with greater visibility, the possibility of
information as well as cooperation and interaction with other business
partners in order to develop or improve their own business. The paper
uses methods of analysis and synthesis, positivism and content
analysis. The aim of this paper is to inform women entrepreneurs
about the importance of use the social network Instagram in the
development of their business, undertaking marketing and
promotional activities and opportunities for cooperation, participation
and interaction with various partners in their everyday business
environment.