NEUROECONOMY AND POLITICAL NEUROMARKETING AS MODERN PARADIGMS IN THE CONTEXT OF BUSINESS IMPROVEMENT

Abstract

Neuroeconomics and political neuromarketing are
contemporary academic disciplines that incorporate a large number
of scientific fields such as: economics, political science, marketing,
medicine and communication. At the same time, these are professional
activities important for the management of business systems and
institutions in the process of making optimal decisions. The mentioned
neurosciences present a dynamic and propitious research field that
includes the concepts of market operations, public perception and
social psychology in the context of determining economic and political
trends. The use of sophisticated mechanisms and paradigms ensures
competent decision-making at all levels of social environment.