ANALYSIS OF THE MOBILE BANKING SERVICES MARKET IN THE REPUBLIC OF SERBIA

Authors

  • Katarina Soleša
  • Ivana Brkić

Abstract

Information technologies have enabled banks to expand
their business and adapt their services to customer needs. By
developing and increasing the use of mobile communication
technologies, a new type of banking has developed, known as “mobile
banking”. Mobile banking represents the future of modern banking.
Mobile technology allows a bank to interact with its customers in
different ways, anytime and anywhere. Both positive and negative
sides of mobile banking have been analyzed and presented in the
paper. First the offer of mobile banking services on the territory of the
Republic of Serbia was analyzed, followed by the analysis of demand
in the form of a conducted survey. Results of the survey have shown
that the majority of respondents use mobile banking services, but there
is still a large number of users who do not use these services. Risk and
insufficient information are found to be the main reasons for the nonuse of mobile banking services.

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Published

04/21/2022

How to Cite

Soleša, K., & Brkić, I. (2022). ANALYSIS OF THE MOBILE BANKING SERVICES MARKET IN THE REPUBLIC OF SERBIA. Ekonomija - Teorija I Praksa, 12(3). Retrieved from https://casopis.fimek.edu.rs/index.php/etp/article/view/66

Issue

Vol. 12 No. 3 (2019): Economics - Theory and Practice

Section

Review paper

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.