GREEN PRODUCTS AND PRACTICES WITHIN SUSTAINABLE BANKING IN THE EUROPEAN UNION AND THE REPUBLIC OF SERBIA
DOI:10.5937/etp2504001V
Keywords:
sustainable banking, green products and practices, sustainable finance, banking sector, corporate social responsibility, European Union, Republic of SerbiaAbstract
Contemporary concepts of sustainable banking
increasingly rest on the assumption that banks’ responsibility
towards society and the environment cannot be achieved through
isolated initiatives, but through the integration of sustainability
into core business models. Green products and practices
represent one of the key mechanisms through which sustainability
is embedded in banking operations and strategic capital
allocation decisions. The analytical approach in this paper is
aimed at examining the role of green products and practices in the function of sustainable banking, with particular reference to
the technological, organizational, and social dimensions of
banking operations in the European Union and the Republic of
Serbia. The analysis is based on a qualitative review of relevant
academic and professional literature, along with a synthesis of
contemporary banking practices. Special emphasis is placed on
process digitalization, the development of green financial
products, and the role of sustainability criteria in shaping credit
policies and banks’ social responsibility. The analysis indicates
that green products and practices represent important drivers of
the transformation of traditional banking models, while
simultaneously contributing to operational efficiency and the
long-term stability of the financial system.
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